- Luxury Included / Value
- April 11, 2009
Hello Canada,Thank you for all your comments on my last blog. Many of you raised some interesting points and there was one comment that I want to open up for discussion. Cheryl from Ottawa wrote that “people are starting to realize the value of what we are offering versus the cheap deal”. What is your definition of value? When a client asks you for a “deal” do you automatically offer them the lowest priced vacation you can find or do you offer them something that offers value along with quality?Sandals and Beaches Resorts are LUXURY INCLUDED. There are so many factors that make up the Luxury Included concept. Here are just a few:All Meals, Drinks & SnacksGolf Green Fees (Ocho Rios, Jamaica and St. Lucia)Luxurious AccommodationsScuba Diving & Water SportsWeddings IncludedGourmet DiningPremium Brand DrinksStay at one play at ALLGratuitiesAirport TransfersNow why would anyone want to sell something that is just considered cheap and not sell something that has value to it? If you add up everything that Sandals and Beaches Resorts offer it is an easy sell. I don’t understand why someone would want to sell something “cheap” because there is no money to be made from “cheap” and chances are you are not selling a quality product.Have you seen all of our sales and our promotions that are on our resorts right now? The savings are incredible and you are still making money by selling our resorts not to mention the free nights you earn. Another really important factor about selling value and quality is the repeat business you will get; once a customer experiences our resorts they will come back to you because you recommended a quality vacation to them.I believe that anyone who is involved in selling travel should consider themselves to be a sales person not a consultant because at the end of the day we do not make any money consulting, we make money when we close a sale. I also believe a sales person should have the skills to influence their customers’ decision as they are the experts who have the education and the product knowledge and this is why a customer will go to them.