Luxury Included / Value
April 11, 2009

Hello Canada,

Thank you for all your comments on my last blog. Many of you raised some interesting points and there was one comment that I want to open up for discussion. Cheryl from Ottawa wrote that “people are starting to realize the value of what we are offering versus the cheap deal”.  What is your definition of value?  When a client asks you for a “deal” do you automatically offer them the lowest priced vacation you can find or do you offer them something that offers value along with quality?
Sandals and Beaches Resorts are LUXURY INCLUDED. There are so many factors that make up the Luxury Included concept. Here are just a few:
All Meals, Drinks & Snacks
Golf Green Fees (Ocho Rios, Jamaica and St. Lucia)
Luxurious Accommodations
Scuba Diving & Water Sports
Weddings Included
Gourmet Dining
Premium Brand Drinks
Stay at one play at ALL
Gratuities
Airport Transfers
Now why would anyone want to sell something that is just considered cheap and not sell something that has value to it? If you add up everything that Sandals and Beaches Resorts offer it is an easy sell. I don’t understand why someone would want to sell something “cheap” because there is no money to be made from “cheap” and chances are you are not selling a quality product.
 
 Have you seen all of our sales and our promotions that are on our resorts right now? The savings are incredible and you are still making money by selling our resorts not to mention the free nights you earn. Another really important factor about selling value and quality is the repeat business you will get; once a customer experiences our resorts they will come back to you because you recommended a quality vacation to them.
 
I believe that anyone who is involved in selling travel should consider themselves to be a sales person not a consultant because at the end of the day we do not make any money consulting, we make money when we close a sale. I also believe a sales person should have the skills to influence their customers’ decision as they are the experts who have the education and the product knowledge and this is why a customer will go to them.  
 
The other day I read an interesting article by Tom Hopkins and I love his statement: 

“If you believe in your product or service, if you have qualified your customer and believe that they have the resources to buy from you, and your product or service is a good fit, then it is your responsibility to help them make a decision to buy from you.” 

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Royal Plantation - Ocho Rios
April 1, 2009

 

Hello Canada,
This post is coming to you from sunny Jamaica!!! I just came back from a resort tour of Royal Plantation Ocho Rios and I must tell you that I have been in love with this property from the first time I saw it.  Each and every time I go to Royal Plantation my expectations of the resort are always exceeded. There are so many details that set this resort apart from all other properties.  Here are just a few that I want to mention:
-Mangosas, chilled towel, rosewater face and body misting, cucumber eye cooling every    morning on the beach by your beach butler : Just imagine sitting on the beach and receiving this sort of service that is fit for Royalty.
-Cooking lessons with the chef at a Royal Plantation Wellness Luncheon
-The C-Bar, Jamaica’s only champagne and caviar bar, features white-gloved service and Veuve Cliquot champagne, served alongside the finest Iranian caviar packaged exclusively for Royal Plantation.
There are so many things that set this resort in a league of its own. Please ensure you visit the website so you can get a taste of what Royal Plantation Ocho Rios is all about.
www.royalplantation.com
If you have seen this property please send me your comments as I would love to hear from you.
Tomorrow I will have the pleasure of going to Rio Chico so please stay tuned as I will have great information for you as well as pictures.
Well back to the sun I go...I LOVE MY JOB!!!!
Wishing you all a Royal day!!!!!!!!!!
Gina
"To give real service you must add something which can not be bought or measured with money, and that is sincerity and integrity."
Douglas Adams
 

 

 

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Recession Proof
April 7, 2009

 

Hello Canada,
I was just watching the news and I don’t know why I bother because I get really frustrated. These days all we hear about is the economy.  I believe the media has scared people so much and they have actually hurt the economy more than all the other factors that have put our great country into a recession. To be honest with you I am just as busy as I always am and if I didn’t read the newspapers or watch the news I probably would not even feel this recession.  What are your thoughts? Have you noticed a drop in business? 
I do have some great news to share with you; there is a market out there that has not and will not feel this recession.  This is the year you have to go out and reach what we call the “recession proof market”, HONEYMOONERS.
Here are some facts for you:
- 99% of all married couples take a honeymoon
- Honeymooners spend three times the amount of money on their honeymoon versus a regular vacation
-Honeymooners still rely heavily on industry professional when deciding on a destination
-Sandals Resorts in the number one destination of choice for honeymooners
Get out there and reach these couples and send them to the Caribbean Resorts that were created for two people in love.  Sandals Resorts offer the most lavish suites in the Caribbean and we have a honeymoon program that will be sure the please our newlyweds.
On another note, I want to hear from you so every comment you send me and it is posted you will automatically be entered to win a 4 night trip to Sandals or Beaches Resorts. There will be one lucky winner a month and the draw will take place the first week of the month. Save my blog address in your favourites or read it on the Sandals News Network and remember to send me your comments.
Ginaends on at we do in the present. - Mahatma Gandhi
 
“The future depends on what we do in the present”
Mahatma Gandhi
 
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Destination Weddings
April 19, 2009

 

Hello Canada,

This past week I had the pleasure of attending a Weddingbells seminar and it was all about the facts and figures of the wedding industry in Canada. I am happy to report to you that destination weddings are on the rise as it is an affordable option for a couple and it allows them to combine their wedding with their honeymoon. Since 2001 the destination wedding market has seen a growth of 400% in North America.
Sandals Resorts married the honeymoon and the wedding to create the WeddingMoon®. There is no other resort that does weddings like Sandals and Beaches Resorts.  We are the leaders when it comes to destination weddings, we host over 13, 000 weddings a year and that number continues to grow. We offer everything from an intimate wedding for two to a lavish Preston Bailey affair that can accommodate any number of guests.  
The best thing about the WeddingMoon® is that it is part of the Luxury Included package which means it is complimentary and it simple for you to book. Once you make the room reservation all you have to do is call the weddings department at 1-800-SANDALS and book the wedding date and time with one of our wedding consultants and they will walk you through everything, it is that simple.   
I want to hear about your destination wedding experiences. Please send me your comments as I love to hear from you.
Wishing you all a wonderful day!!
Gina
 
Quote of the week:
“If you can imagine it, you can achieve it; if you can dream it, you can become it”
William Arthur Ward
Please send me your comments and remember that every comment you send me and it is posted you will automatically be entered to win a 4 night trip to Sandals or Beaches Resorts. There will be one lucky winner a month and the draw will take place the first week of the month. Save my blog address in your favourites or read it on the Sandals News Network.
 
 

 

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Consumer Confidence
April 23, 2009

 

Hello Canada,
Last week we heard the news of a Canadian Tour Operator abruptly shutting down. Now that it has been over a week do you find that consumer confidence has gone down when it comes to travel? My question to you is how do you respond to these fears?
Why book with Sandals and Beaches resorts? We have been in business for over 28 years and we are not going anywhere. In a recent article in the Canadian Travel Press, Adam Stewart, CEO of Sandals Resorts said “Sandals is a brand that people trust – you know what you’re going to get. You know it’s backed by people that  are powered by service- that’s how we kind of describe ourselves - and I think that has worked in our benefit.” He also mentioned that the occupancy coming out from Canada is still running strong.  GREAT JOB CANADA!!!!
I do want to hear from you, tell me what your customers are saying and how you are restoring their confidence.
Wishing you all a great day!
Gina
Quote of the week:
“I can not tell you what the future is going to hold, but we’re ready for it”
Adam Stewart
Please send me your comments and remember that every comment you send me and it is posted you will automatically be entered to win a 4 night trip to Sandals or Beaches Resorts. There will be one lucky winner a month and the draw will take place the first week of the month. Save my blog address in your favourites or read it on the Sandals News Network.
 
 
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