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- September 27, 2012
SANDALS RESORTS ANNOUNCES PARTNERSHIP WITH APPLETON ESTATE JAMAICA RUM
~ Iconic Caribbean Brands Form Partnership ~
Sandals Resorts is pleased to announce the renewed partnership with Appleton Estate Jamaica Rum, an iconic Jamaica product and internationally acclaimed rum brand. Appleton Estate Jamaica Rum will once again be poured at all 17 Sandals Resorts and Beaches Resorts throughout the Caribbean further enhancing the Luxury Included® resort company’s five-star product offering as well as providing huge exposure to the rum brand via Sandals Resorts’ extensive guest and travel agent network. To celebrate the partnership, during this fall’s Sandals Reunion Week, Sandals Select Guests will be treated to a Cocktail Unveiling party thrown by the resorts’ General Managers, an Appleton-themed menu at the Sandals Select Guest Gala Dinner, and a bottle of Appleton in their room.
“Sandals Resorts and Appleton Estate Jamaica Rum are two of the most well-known and successful brands ever to emerge from the region, and I’m delighted that we are able to join forces to offer the best of the Caribbean at our resorts,” said Adam Stewart, CEO of Sandals Resorts International. “While Sandals is a global brand, we remain a family business that is passionately committed to our country of Jamaica and the region as a whole, and therefore it’s great to see two local brands joining together to offer a true Caribbean experience and continue to exceed our guests’ expectations.
The partnership with Appleton Estate Jamaica Rum marks the end of Sandals Resorts’ two-year partnership with Demerara Distillers. “I would like to thank Demerara Distillers and their El Dorado brand for a successful two years, I and wish them all the best for the future,” said Stewart.
Appleton Estate Jamaica Rum is also delighted to renew their partnership with Sandals Resorts and showcase their award-winning range of Jamaican rums to Sandals Resorts and Beaches Resorts’ guests throughout the Caribbean. “It is very fitting that in our 50th year of independence, two of Jamaica’s most iconic brands are once again partnering to raise the bar and provide guests of Sandals Resorts and Beaches Resorts with an exceptional drinking experience,” said Paul Henriques, Managing Director of J. Wray & Nephew Limited, producers of Appleton.
The Appleton Estate is the oldest sugar estate and distillery in Jamaica in continuous production and is located in the Nassau Valley in the parish of St. Elizabeth. All Appleton Estate Jamaica Rums are produced exclusively on the Appleton Estate using time-honored traditions that have been passed down from generation to generation since 1749. Appleton Estate Jamaica Rum is committed to the environment and to reducing its carbon footprint. The Appleton Estate Jamaica Rum range is Jamaica’s leading premium rum and is available in over 60 countries around the world.
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