“Believe in the brand, believe that every client needs and deserves a luxury vacation, believe that consumers will buy quality and value – not just price!”LIE
VE IN
Sandals Resorts didn’t invent the all inclusive concept, but over the years we have perfected it. For a decade we have won every award in the industry and we continue to be voted WORLD’S BEST LUXURY INCLUDED RESORTS. We have raised the bar in the “all inclusive” world and we believe that the loyalty of our guests confirms our commitment to excellence. Many other hotel chains try to imitate us but remember the saying “imitation is the greatest form of flattery”.
So my questions to you are: What do you do to set yourself apart from your competition? What can you do to be the best in your market? Do you only offer products based on price or do you sell quality/value?
I believe in order to be successful in this industry you must specialize in a product and learn everything there is to know about that product. It is impossible to know everything about every resort out there but if you focus on one brand you will be categorized as an expert and you will gain the confidence to sell it. You must be able to recommend a product that will exceed your clients’ expectations; in order to do this you must have product knowledge in brands that will benefit you as a sales professional and that will benefit your clients as far as value and quality. As I have said before, only sell products that will keep your customers coming back to you, don’t sell something because of price - selling “cheap” makes you no money and chances are your customers will not be impressed with what they receive.
When it comes to Sandals Resorts many agents selling our brands believe that they know everything there is to know because they took the css course years ago or they have seen a resort on a site inspection but each and everyday there are so many changes with our brands and to be honest with you there isn’t one day that goes by that I don’t learn something about my own product.
Here are just a few things that you may not know about Sandals:
-Each and every resort employee must undergo 120 hours of training each and every year
-We do not have bartenders, we have "showtenders"
-When we open a “specialty” restaurant such as a Thai restaurant we actually bring in a chef from Thailand to stay and work on our property, did you know we have over 155 restaurants in our chain
-Our butlers have a maximum of 4-6 suites that they tend to – other hotels that offer butler service have their butlers tending to over 20 suites at a time
-Beaches Turks and Caicos has been given a 6 star rating
-We host over 13,000 destination weddings a year
-All of our resorts are Green Globe Certified
There are so many things that set us apart and if I learn something new everyday about this amazing brand I am sure there are many things that you need to learn in order to sell it based on quality and value. When was the last time you took the css workshop? I encourage you all to attend a Sandals CSS Workshop so that you can learn more about Sandals, Beaches, Royal Plantation and Grand Pineapple Resorts; even if you have taken the workshop in the past remember that things change everyday and to stay on top of things you must continue to educate yourself so that you can set yourself apart and be a true expert which will give you the confidence to recommend, overcome objections and most importantly close the $ale$$$! ERVES A VTION
Wishing you all a wonderful week!!
Gina
-Quote of the week:
“You have to do what others won't. To achieve what others don't.” – Anonymous
Please send me your comments and remember that every comment you send me and it is posted you will automatically be entered to win a 4 night trip to Sandals or Beaches!!
Congratulations to Deborah from Volare Travel in Ottawa as she is our June “comment” winner!!
