Selling Your Clients "The Sandals Difference"
Post written by : Jennifer Dobrijevic - Diva Weddings and Events
When it comes down to it, the number one objection we face from clients is price. I’ve found that explaining the added value a Sandals vacation provides is an easy way to overcome the price objection.
From the second you step through the customs line, Sandals begins to set itself apart from the rest. Airports in Montego Bay and Hewanorra both have luxury Sandals lounges where guests can relax in air conditioning, lounge on couches and chairs not unlike the ones they may find in their own homes, and enjoy a cold beverage (yes with alcohol) while waiting for their transfers. This is the start of the Sandals difference. Booking your guests into a concierge or butler level category allows them the luxury of private check-ins in one of two private lounges. Upon arrival guests are greeted warmly, with a chilled towel scented with the signature Red Lane spa lemongrass fragrance. Bags are delivered to their rooms promptly, none of this 4-6 hour wait, and the butler will even unpack and iron for you thus allowing your guests to hit the beach or the pool right away! Travelling makes you hungry, and unlike other resorts where buffets are the predominant fare, a la carte dining is a staple at all Sandals. The gourmet restaurants boast a variety of cuisines ranging from local fare to Italian and even Japanese (complete with Sushi). Forget drinks that leave you wondering what that mystery alcohol was, Sandals carried premium brand top shelf and Berringer Stone Cellar wine. Aside from the fantastic food and drinks, the accommodations are among the most spectacular in the world! Unique concepts like the Millionaire suites, Rondovals, and swim up suites offer that extra wow factor. Outside the room, they boast some of the most stunning beaches in the world and multiple pools per property to suit every personality from quiet and relaxed to party animal. A must try while at Sandals is the signature Red Lane Spa. I can say without a doubt the pedicure and massage (signature West Indian) were the best experiences I have ever had at a spa. From the moment you step in, the scent of lemongrass and calm atmosphere ease all your worries away.
The biggest selling feature is not cosmetic, nor is it something that can be seen or felt. It’s the people. Hands down, the staff at Sandals are the most warm, delightful and accommodating people you can ever hope to meet. On one of my first trips to Sandals I got to chatting with one of the housekeeping ladies. She asked for my card and I thought nothing of it at the time. Upon my return I had a voicemail from her thanking me for staying with Sandals and saying she hoped I had a safe trip home and was welcome back at anytime. Every property has a staff member who has left a special place in my heart, everyone has gone above and beyond to make sure I felt at home and thoroughly enjoyed my stay. Rest assured that sending your client to Sandals will keep them coming back for more and earn you a client for life.
