The Sandals Brand
Hello Canada,
What does branding mean? As defined in the dictionary, branding is a trademark or a distinctive name identifying a product or manufacturer. Sandals Resorts spends over $50 million per year in advertising our brands and we are one of the most recognized and respected brands in the travel community!
Why should you partner with Sandals Resorts? Why should YOU be loyal to Sandals Resorts in this highly challenging and competitive market? YOU should partner with Sandals Resorts because of the powerful brand recognition that comes with partnering with The World’s Best Caribbean Luxury Resorts! We have eight business development managers that are located across the country and they are dedicated to YOU and to your business. Contact your local BDM and set up marketing meeting and they will help you put a plan together in order for you to grow your business; we are the only Caribbean hotelier that has Business Development Managers located coast to coast, this to me shows our commitment to you! Now let’s look at loyalty...We have been in business for over 28 years and our Chairman, Mr. Gordon ”Butch” Stewart has never once thought of cutting out any of our partners as many other hotels and airlines have. We continue to pay you high commission for your bookings, we also provide you with the tools you need in order to grow your business with us, such as: collateral, logo usage, familiarization trips, marketing dollars, certification workshops, and the dedication of your Business Development Manager. Now all of the things that we do for YOU, our partners, confirms our commitment, dedication and our loyalty!
Here is what our brand does for YOU:
A bride-to-be knows who Sandals Resorts is, but there is a very good chance that she has no idea who you are. Now by associating yourself with Sandals Resorts, you have made the connection with the bride. In other words, in the eyes of the bride, you are the Sandals representative... so it does not really matter if she knows you or your company, what matters is that The Sandals name drove her business to you. Like I mentioned, we spend over $50 million dollars a year to create brand awareness and all you have to do is take advantage of the benefits that come along with it.
Please let me know how we have made an impact on you or your business. When you hear the Sandals name what comes to mind? How has the Sandals Brand affected your bottom line?
As you know I love hearing from you so please send me your thoughts and or your comments.
Wishing all of you a wonderful day!!!
Gina
Quote of the week:
“You have to do what others won't. To achieve what others don't” - Anonymous
Please send me your comments and remember that every comment you send me and it is posted you will automatically be entered to win a 4 night trip to Sandals or Beaches Resorts. There will be one lucky winner a month and the draw will take place the first week of the month. Save my blog address in your favourites or read it on the Sandals News Network.
TweetBacks
I agree with you...Once I took the css course I started using the Sandals brand everywhere I could and I was getting calls from many interested clients, it is all about the association. I try to keep a window display up all year round and I always include the sandals logo in my newsletters and ofcourse have it on my website. Sandals Resorts does so much for us and I am proud to partner with such a great company.
Sandals has been my favourite product to sell because of the money I make and the support I receive not only from my bdm but the entire sales team!
Great job guys!!! Continue to be loyal to us and I will always be loyal to the best brand in the industry.
I completely agree. Sandals is the most recognizable brand out there. When you mention Sandals, everyone knows what you're talking about. I am a new Sandals rep, and the support that I've received is incredible. No question goes unanswered and the response time is amazing. Thank you Gina and to all the wonderful Sandals staff!!
Ever since I took my WPIC course and got my Sandals certification, I can't help but be amazed by the tremendous work that Sandals put into branding and advertising. I am always smiling at the fact that whenever I talk about Sandals to potential clients or even to friends, they know exactly what I'm talking about or they've heard of it somehow. I currently work in an advertising firm and I can appreciate the results that Sandals have accomplished by getting their name out there and their well-deserved 5-star reputation follows through. Two thumbs up Sandals and team!
When I attend any Sandals functions I am amazed with all of the employees because everyone has such an energy about them.
I earn great commissions and I earn a vacation every year! Sandals appreciates and respects the work that we do as travel agents and that is why I am loyal to your brand.
Gina : The Ottawa agents miss you dearly!
Chris Poirier
I am so proud to partner with Sandals because of the support you give to us. I am also loyal to the brand because of the standards of the brand and I am confident in selling any of your properties to my customers as I know they will come back happy.
Carla
I believe in order to make it in this business you must partner with a few key suppliers and work with them exclusively to grow your business, you can not be all things to all people so focus on brands that are loyal to you and that support you to grow your bottom line.
I thank you all for your support and your loyalty to the Sandals Brand!!!
Sandals goes above and beyond for us. No other resort chain or tour operator for that matter supports us the way Sandals does!
Thank you Gina for all the great information you provide and all the interseting dicussions you open.
Your LOYAL AGENT..EFFIE!!
Right from the start taking the CSS course was amazing, the presentation was informative and up-lifting, I could
not wait to bring all this information to my couples.
During my booking for one of my couples I can not say
enough of the quick response and how helpful the
Sandals staff were in making it quick and easy.
I am looking very much to this wonderful partnership.
Sandals is Perfect.